Use a René Gnam On-Site Interactive Workshop

...and Increase Your Profitability!

Many very small firms, and some large ones too, have discovered how profitable it is to retain René Gnam for an on-site workshop. At a convenient date, he visits your office or a nearby facility you select. Your key marketing people quickly learn what's working today, what's not, how to improve their marketing strategies, copywriting, design, formats, offers...and all other vital elements.

Some of the advantages you'll reap are:
  1. You slash your education investment by having René Gnam visit you for a consulting workshop rather than fly all your important people to a distant city and pay seminar registration fees and hotel costs.

  2. Your workshop becomes a consulting session as Gnam presents specific strategies and tactics for your company's marketing.

  3. Your executives can ask questions on their immediate project concerns and use Gnam's on-the-spot answers to finalize plans and production.

  4. Your previous, current, and future promotions can be reviewed and critiqued, and standards can be adopted to make all campaigns more effective.

PLANNING THE AGENDA

You select the major topics for discussion -- self-mailers, envelope mailings, lead generation, obtaining orders, back-end sales, catalogs, database marketing -- and René Gnam tailors his presentation to your marketing goals. When you call, René will suggest a list of topic areas for your review.

Your executives can prepare a list of vital questions for Gnam to answer on the spot, ranging from strategic positioning to nuts-and-bolts issues like specific colors, perforations, spot gum, die cuts, tip-ons, teaser headlines, subheads, letter copy, and response commands.

You may also devote part of his visit to consultation critiques of your previous mailings or those that are currently in copy and design stages.

EASY LOGISTICS

René Gnam will arrive the evening before the workshop, and start the next morning at 8:30 or 9:00. He usually departs the morning after the workshop.

The workshop can be in your conference room or any room that's large and comfortable enough to accommodate the people you have selected. Hotels are fine too. A formal setting is okay, but not necessary.

Gnam has led such memorable activities:
    in a barn for Miracle Span Buildings,
    on a beach for Formula Race Car Magazine,
    in an atrium for University Associates,
    on the floor for Vocational Education Productions,
    in an auditorium for IBM Canada,
    in a private club for Furniture Today,
    on a steamship for the Association of Direct Marketing Agencies,
    in a theatre for Ornette Coleman Double Quartet,
    in a hotel suite for J.C. Penney Life Insurance,
    on a hotel veranda for Regional Publishers Association,
    in a factory for Gries-Dynacast,
    at a convention center for Interface Corporation,
    on a pool deck for The Center for Direct Marketing,
    in a garden for Kawasaki-Mexico,
    at his ranch for Tax Form Library, and
    in conference rooms and hotel breakout rooms for many organizations.


It's usually a good idea to have flip charts, marker boards, or chalk boards, plus an overhead projector and screen. Oh yes, hot black coffee.

RESERVING DATES

René Gnam will be happy to reserve time for your consulting workshop on a tentative basis. Call or e-mail, and he'll let you know if the dates you have in mind are available.

JOIN SOME VERY GOOD COMPANIES

Your consulting workshop with René Gnam is an engaging, informative occasion, loaded with pin-pointed recommendations to increase your bottom line. You'll want Gnam to come back again, as many of these companies did:

  1. AMERICAN HEALTH CONSULTANTS, Atlanta, GA
    Subscription promotion workshop and critiques.
    Atlanta, 7 executives

  2. BALDWIN-UNITED CORPORATION, Cincinnati, OH
    Three-day course on fundamental to advanced direct mail and sales promotion techniques for insurance, pianos, drums, loans, mortgages.
    Indianapolis, 43 executives from 11 subsidiary companies

  3. BLUE CROSS/BLUE SHIELD, New York, NY
    Half-day critiques of business sales campaigns.
    New York, 9 executives

  4. CHIROPRACTIC MANAGEMENT CORPORATION, Norcross, GA
    Direct mail lead acquisition training.
    Atlanta, 4 executives

  5. DEE CEE LABORATORIES, Nashville, TN
    Staff reviews for direct mail sales flyers and catalogs to chiropractors
    Nashville, 3 executives

  6. DORN COMMUNICATIONS, Minneapolis, MN
    Interactive workshop on direct mail lists, copy, design, consultation critiques.
    Minneapolis, 6 executives

  7. DUPONT CHEMICALS, Wilmington, DE
    Interactive workshop on business-to-business marketing of agricultural products.
    Baltimore, 3 executives

  8. DYNAMIC GRAPHICS, INC., Peoria, IL
    Direct mail marketing training workshop.
    Peoria, 44 branch managers from 9 countries

  9. EBSCO & VULCAN INDUSTRIES, Birmingham, AL
    Two days training branch managers and promotion personnel on marketing and follow-up campaigns for catalogs, binders, audio-visual supplies, reference books, directories, subscriptions.
    Birmingham, 34 executives from 8 countries

  10. GENERAL MOTORS, Detroit, MI
    Two-day workshop on tailoring direct mail for dealer sales of GM and MIC products.
    Warren, 35 executives

  11. GORHAM ADVANCED MATERIALS INSTITUTE, Gorham, ME
    Interactive workshop on seminar promotion efforts.
    Gorham, 9 executives

  12. GRIES/DYNACAST, Spartanburg, NC
    One-day workshop on acquiring sales leads via value analysis programs.
    Lake Lanier, 18 executives from 11 countries

  13. HOTLINE MARKETING, Fort Dodge, IA
    Two-day direct mail and magazine ad workshop, plus consulting on follow-up programs and telephone sales.
    Fort Dodge, 13 executives

  14. IBM CANADA, Markham, ONT
    Two-day direct mail copy/design course for marketing specialists and product managers.
    Markham, 84 - 130 executives per visit

  15. INTERNATIONAL COMPUTER NEGOTIATIONS, Orlando, FL
    Staff training on direct mail value analysis seminars.
    Orlando, Los Angeles...1 - 4 managers per meeting

  16. KUNDBIBLIOTEKET, A/B, Gothenburg, SW
    Direct mail marketing workshop and critiques.
    Gothenburg, 14 executives

  17. THE LIBRARY CORPORATION, Inwood, WV
    Staff training workshops for lead acquisition programs for computer installations.
    Inwood, 6 - 13 executives per visit

  18. MEREDITH CORPORATION, Des Moines, IA
    Workshop on direct mail and mail order sales of books, magazines, real estate, and insurance.
    Des Moines, 33 staffers

  19. NOVO INDUSTRI A/S, Bagsvaerd, DK
    One day workshop/consultation for industrial chemicals sales promotion.
    Wilton, 8 executives

  20. PACIFIC NORTHWEST BELL TELEPHONE, Seattle, WA
    Workshop for migration sales for Bell System member companies.
    Seattle, 28 executives from 11 companies

  21. PRACTICE MANAGEMENT SOCIETY, Orlando, FL
    Staff training on direct mail response analysis.
    Orlando, 4 - 22 executives per visit

  22. PUBLISHERS PROMOTION & FULFILLMENT, Birmingham, AL
    Two-day writing and design training for publication account executives and subscription promotion creative staffers.
    Birmingham, 12 - 27 executives each yearly visit

  23. SCHOLASTIC MAGAZINES, New York, NY
    Copywriting training for staff promotion department.
    New York, 8 writers

  24. SELWYN & ASSOCIATES, INC., West Hartford, CT
    Direct mail training seminars for marketing clients.
    Hartford, 14 - 20 executives per visit

  25. SEMANTODONTICS, INC., Phoenix, AZ
    Direct mail and database marketing staff training.
    Phoenix, 11 executives

  26. TRANS WORLD AIRLINES, Kansas City, KS
    Interactive training for cargo marketing sales.
    New York, 2 staffers

  27. TILLINGHAST, NELSON & WARREN, INC., Atlanta, GA
    Keynote address, workshop on insurance marketing.
    Itasca, 38 executives

  28. UNIVERSITY ASSOCIATES, San Diego, CA
    Training sessions for marketers of books, courses, and videos for trainers.
    San Diego, 18 - 26 executives per visit

  29. VOCATIONAL EDUCATION PRODUCTIONS, San Luis Obispo, CA
    Planning and review sessions for catalogs of veterinary film-strips and books for professors and vets.
    San Luis Obispo, 8 executives

  30. WONDER STEEL MANUFACTURING, Mississauga, ONT
    Training workshops for branch sales managers.
    Toronto, Caledon Hills, New York, 2 - 34 executives per meeting

  31. WORLD WIDE FORESTS, LTD., Richmond, BC
    Mail marketing training sessions for advertising executives.
    Vancouver, 4 - 10 executives per visit

Plus...

6 Advertising Agencies
Staff training on direct mail list selection, copy, design, formats, brochures, self-mailers, envelope mailings and sales promotion pieces for their clients. Confidentiality requested by the agencies.


TODAY IS A GOOD DAY TO PLAN YOUR RENE GNAM WORKSHOP

Consultation Meetings Copy & Design Consulting by E-Mail, Fax or Phone

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Web Site Help Speaking Free Articles by René Gnam Critiques

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Marketing Consultant/Copywriter

I'm usually in Florida, but my phone reaches me almost anywhere
CELL:  352-422-6612
 The best way to reach me anytime is e-mail::  Info@ReneGnam.com