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A
constant creator of promotional campaigns and sales strategies, René
Gnam is a direct marketing consultant who assists with
marketing plans, writes copy, and designs top-pulling mailings,
ads, catalogs, and web pages for business, consumer, and professional audiences.
CONSULTING
Gnam has worked for hundreds of small to mid-sized companies that
tap his mind for new marketing clout and growth. He has also
consulted for giants like Diner's Club, duPont, General Motors,
IBM Canada, McGraw-Hill, Minolta, Norelco, Novo Enzymes, Clairol,
and the U.S. Library of Congress. Typically, he advises on database marketing... establishes test and roll-out pricing...analyzes
and evaluates previous
and current campaigns...and recommends new marketing strategies to
bolster your bottom line.
CREATIVE SERVICES
Gnam tunes up your current
promotions or creates new mailings and
ads as needed.
His direct mail advertising has successfully sold
billions of dollars of products and services for small and large
companies, raised millions for non-profits, and even brought new
patients into doctors' offices around the world. He has sold
nearly everything — from pre-natal care to burial plots, from
office supplies to office buildings — by writing and designing
effective sales promotion pieces, ads, mailings, web pages, catalogs, and
brochures.
PUBLIC SPEAKING
A frequent conference and seminar speaker, Gnam has often been
called "the most motivating speaker in the direct marketing
world." He is noted for giving attendees powerful headlines,
copy ideas, vibrant layout concepts, and tested marketing methods
right on the spot in his responses to audience questions. Gnam has
trained over 19,000 ad/sales/marketing execs and business owners.
ON-SITE WORKSHOPS
Gnam is a leading authority on the science of direct mail testing
and the art of structuring persuasive copy and design for business
and consumer markets. Abreast of all response innovations, he
initiates many of them and brings this expertise to many companies
by on-site consulting workshops that address their specific
objectives.
SOME
ACHIEVEMENTS
- Selling carloads of Canadian steel to Saudi Arabia for
Wonder Steel Manufacturing.
- Selling millions of alternative medicine ointments, gels, pills,
creams, rubs, shampoos, and millions of
nutritional supplement pills, tablets, powders, and
liquids.
- Selling religious records to disk jockeys for Christian
Herald.
- Helping elect a conservative candidate to the Danish
parliament and a liberal to the British Columbia provincial
government.
- Eliminating millions of refund requests by redesigning
Clairol Frost & Tip's instruction booklet.
- Convincing MDs, DCs, DOs, and DDSs to buy books, tapes, and
courses to better practice their professions.
- Launching Popular Computing magazine with 200,000
subscriptions and then helping convert it to Byte with
300,000.
- Teaching thousands of Canadians, Danes, Italians, Poles,
Russians, Swedes and Germans how to adapt American techniques
for effective print and web marketing..
- Developing new formats and publishing prototypes for a
variety of clients.
- Increasing "participating dealerships" for Ford
Motors.
- Increasing "seasonal servicing" for all General
Motors car divisions.
- Helping elect John V. Lindsay and re-elect Hubert H.
Humphrey.
- Selling millions of books, records, association memberships,
insurance policies, newsletter and magazine subscriptions, and
garnering millions of conference, seminar, and special event
registrations.
 HONORS
Elected to the Florida Direct Marketing Hall of Fame, René
Gnam is a leading response consultant who has won numerous
awards for creative direct mail and marketing savvy. He was
selected by the United States House of Representatives for
testimony on implementation of the Zip Code program, and by PBS-TV affiliate KET to create and present the world's first television
series on direct mail marketing, The Business of Direct Mail.
Gnam is the author of René Gnam's Direct Mail Workshop (four printings by Prentice-Hall). Numerous René Gnam articles
on direct mail marketing techniques have been published in Direct
Marketing, Target Marketing, Folio, and several other industry
titles. A founding director of the Association of Direct Marketing
Agencies, he is listed in Who's Who in Advertising and is
a frequent guest speaker for trade associations, publications,
corporations, and civic groups. |
