Marketing Consultant RENE GNAM’s Bio Data

Extensive Direct Marketing
Experience is Yours with
Consultant/Copywriter René Gnam...

A highly-successful creator of marketing campaigns and sales strategies, René Gnam is a semi-retired direct marketing consultant who advises on advertising and promotion plans, writes lots of copy, and designs top-pulling mailings, ads, catalogs, web pages, and sales-promotion literature for business, consumer, and professional audiences.

While he often creates entire campaigns, his most frequent consulting assignment is a brainstorming session — working in solitude by himself. At a one-time introductory fee of $555, Gnam reviews your selected advertising or promotion materials, catalogs or mailings or web pages, and gives you a confidential written memo with specific action recommendations to boost your response!

CONSULTING

Gnam has worked for hundreds of small to mid-sized companies that tap his mind for new marketing clout and growth. He has also consulted for giants like Diner's Club, duPont, General Motors, IBM Canada, McGraw-Hill, Minolta, Norelco, Novo Enzymes, Clairol, and the U.S. Library of Congress. He advises on database marketing...establishes test and roll-out pricing...analyzes and evaluates previous and current campaigns...and recommends specific, effective marketing actions for his clients.

CREATIVE SERVICES

Gnam tunes up your current promotions or creates new mailings and ads as needed. His persuasive advertising has sold billions of dollars of products and services for small and large companies, raised millions for non-profits, and even brought new patients into doctors' offices around the world. He has sold nearly everything — from pre-natal care to burial plots, from office supplies to office buildings — by writing and designing effective sales promotion pieces, ads, mailings, web pages, catalogs, and brochures.

PUBLIC SPEAKING

A frequent conference and seminar speaker before opting for more leisure time, Gnam often gave attendees powerful headlines, copy ideas, vibrant layout concepts, and tested marketing concepts right on the spot in his responses to audience questions. Gnam trained over 19,600 ad/sales/marketing execs and business owners in many countries and was the first American to teach modern marketing methods in Russia.

ON-SITE & OFF-SITE CONSULTATIONS

Gnam is a leading authority on the science of direct mail testing and the art of structuring effective copy and design for business and consumer markets. His consultations uniquely address each client's specific sales and marketing objectives. Some clients ask for face-to-face meetings, while most avoid travel costs by having René privately review their materials and give his recommendations in writing.

SOME ACHIEVEMENTS

Selling carloads of Canadian steel to Saudi Arabia for Wonder Steel Manufacturing.
Selling millions of alternative medicine ointments, pills, creams, rubs, gels, and shampoos, plus millions of nutritional supplement pills, softgels, tablets, powders, and liquids.
Selling religious records to disk jockeys for Christian Herald.
Helping elect a conservative candidate to the Danish parliament and a liberal to the British Columbia provincial government.
Reducing millions of refund requests by redesigning the instruction booklet for Clairol Frost & Tip.
Convincing MDs, DCs, DOs, and DDSs to buy books, tapes, and courses to better practice their professions.
Launching Popular Computing magazine with 200,000 subscriptions and then helping convert it to Byte with 300,000.
Teaching thousands of Canadians, Danes, Germans, Italians, Mexicans, Poles, Russians, and Swedes how to adapt American techniques for effective print and web marketing..
Developing new formats and publishing prototypes for a variety of clients.
Increasing "participating dealerships" for Ford Motors.
Increasing "seasonal servicing" for all General Motors car divisions.
Helping elect John V. Lindsay and re-elect Hubert H. Humphrey.
Selling millions of books, records, association memberships, insurance policies, newsletter and magazine subscriptions, and garnering millions of conference, seminar, and special event registrations throughout North America and Europe.

HONORS

Elected to the Florida Direct Marketing Hall of Fame, René Gnam is a leading direct response consultant who has won numerous awards for creative direct mail and marketing savvy. He was selected by the United States House of Representatives for testimony on implementation of the Zip Code program, and by PBS-TV affiliate KET to create and present the world's first television series on direct mail marketing, The Business of Direct Mail.

Gnam is the author of René Gnam's Direct Mail Workshop (four printings by Prentice-Hall). Numerous René Gnam articles on direct mail marketing techniques have been published in Direct Marketing, Target Marketing, Folio, and several other industry titles. A founding director of the Association of Direct Marketing Agencies, Gnam is listed in Who's Who in Advertising and has been a frequent guest speaker for trade associations, publications, corporations, and civic groups.

PUT RENE GNAM ON YOUR TEAM. SEND HIM AN E-MAIL TODAY.

NO, HE'S NOT ME,

BUT THAT MAY BE HIS FIRST ADVERTISING ILLUSTRATION!