Increase Your Marketing Effectiveness

with Tested Tips and Techniques

from these René Gnam articles...

Direct mail marketing, web promotions, publication ads, and catalog selling require savvy marketing strategies with effective copywriting and compelling graphics. Response marketing consultant René Gnam has achieved great success in these arenas...for a wide variety of fledgling and giant advertisers.

      You are invited to use the specific techniques in these articles by and about René Gnam to help you toward your goals of acquiring more qualified leads or inquiries and boosting overall sales.

      These tested, proven methods of achieving higher response are effective in direct mailings, promotions on the web, advertising in publications, and catalog marketing.

1.

Direct Mail Marketing Advantages for Small Businesses
Originally published by Educational Dealer

2.

Standing Out in a World of Bigger Competitors
Originally published by Business Marketing Notepad

3.

The 50 Most Common Direct Mail Marketing Errors
Originally published by Canadian Exposition Communiqué

4.

The Essentials of Direct Mail Marketing
Originally published by Direct Marketing Magazine

5.

The Value of Targeting Individuals, Not Firms
Originally published by National Underwriter Product News Marketing

6.

Selecting Catalog Models Can Attract or Repel Readers
Originally published by The Catalog Marketer

7.

Direct Mail Techniques for Business Audiences
Originally published by Contemporary Advertising

8.

Getting Positive Benefits via Negatives and Understatements
Originally published by International Society for Strategic Marketing

9.

You Must Be The Product In Direct Mail
Originally published by The National Speakers Association

10.

The One Direct Mail Technique That OUTPULLS Them All
Originally published by The Newsletter Association

11.

14 Reasons Why Direct Mail is a Good Friend to the Sales Force
Originally published by Target Marketing

12.

How Your Direct Mail Supports the Sales Force
Originally published by Target Marketing

13.

How to Find Better Words for Sales Copy
Originally published by The Catalog Marketer

14.

A Few Words About TRUTH
Originally published by The Catalog Marketer

15.

7 Key Marketing Concepts Before Your Copywriter Starts to Write
Originally published by The Catalog Marketer

16.

How to Move to Florida and Bask in the Sun
Originally published by Direct Marketing Magazine

17.

How René Gnam Beats His Own Control
Originally published by Direct Marketing Magazine

18.

How to Write Effective Product Cluster Headlines
Originally published by The Catalog Marketer

19.

7 Marketing Maneuvers to Help Car & Truck Dealers Get More Profits from Their Very Best Customers
Originally published by Atlanta Advertising Alert

20.

How Graphics & Color Help Travel Agents Sell Travel
Originally published by Travel Profit Builder

21.

How to Get Your Thinking Cap Working for Your Copywriting
Originally published by The Catalog Marketer

22.

Presenting Seminars to Boost Your Own Income
Originally published by The Woman's MoneyPaper

23.

Presenting Seminars -- Part Two
Originally published by The Woman's MoneyPaper

24.

Presenting Seminars -- Part Three
Originally published by The Woman's MoneyPaper

25.

Presenting Seminars -- Part Four
Originally published by The Woman's MoneyPaper

26.

Writing Copy to Get Fresh Names
Originally published by The Catalog Marketer

27.

15 Ways You Can Get Better Results by Sharing Your List History with Your Copywriter
Originally published by The Catalog Marketer

28.

Lowest-Budget Lead Generation Promotions for Business-to-Business Direct Marketing
Originally published by Direct Marketing to Business Report

29.

Copyreading is so Vital that Managers Need to Pitch In Continually
Originally published by The Catalog Marketer

30.

How to Write Effective Call-Out Copy to Increase Your Sales
Originally published by The Catalog Marketer

31.

Sales Leads:

How to Achieve Greater Sales Success by Convincing All the Decision-Makers in Your Target Organization
Originally published by ZIP/Target Marketing

32.

Sales Leads:

Creating More Effective Direct Mail for Your Sales Leads
Originally published by ZIP/Target Marketing

33.

Sales Leads:

Proven Techniques to Turn Your Sales Leads Into Customers
Originally published by ZIP/Target Marketing

34.

How Dentists Can Obtain More Sales Leads and Convert Them into Regular Patients
Originally published by The Advertising Dentist

35.

Learning Speaking Concepts from Other Speakers
Originally published by Sharing Ideas With Speakers

36.

What Your Organization Gets When Retaining a Professional Speaker
Originally published by Florida Speakers Association

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