 |
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| 1. |
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MEASUREMENT
You can achieve greater measured results. |
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| 2. |
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FLEXIBILITY
You can be as expansive as you wish or your mailings can be
tailored to concise interests. |
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| 3. |
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SELECTIVITY
You can zero in on almost any target audience and eliminate
costly exposures to wasted audiences. |
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| 4. |
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PERSONALIZATION
You can use a name any number of ways. You can also highlight
your prospect's interests whether you mail to a consumer or
businessperson. |
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| 5. |
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RESPONSE
Direct mail usually achieves the highest percentage of
response per thousand people reached, higher than any other
advertising medium. |
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| 6. |
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TESTING
You can only do limited testing in other media, but with
direct mail, you have an unlimited opportunity to test so you
can acquire considerable information on product acceptability,
pricing, audiences, offers, copy approaches, and on and on. |
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| 7. |
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PROFIT
POSSIBILITIES
A customer acquired by mail remains a mail-oriented customer
and can be sold to again and again, often without expensive
sales calls by using highly-targeted and therefore,
inexpensive direct mail promotions. |
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| 8. |
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EXTENSIVE
REACH
You may think your company is too small to compete with the
giants. That's not so if you use direct mail. |
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